ICICI Bank is the second largest bank in India that won the “Best Retail Bank in India” award, in 2004. ICICI Bank provides a broad spectrum of financial services to individuals and companies. The Bank services a growing customer base of more than 10 million customers. It was a great opportunity for us to serve ICICI Bank the legendary financial service provider.
Sticky Situation: Since ICICI Bank had already made its strong presence offline; it attracted plenty of customers through search engines but only on the platform of its brand name. ICICI Bank was loosing its share from the prospects that were searching through explicit search terms other than ICICI’s brand name like transfer money to India or other services offered by ICICI Bank. Some of services are specifically extended by ICICI Bank to Non-Residential Indians. In order to attract more NRI customers, ICICI Bank had to spread its reach and become easily accessible by the prospects.
Results: ePromotionz with its unique strategy of search engine optimization coupled with link development has enabled ICICI Bank to built there global presence in the most cost effective way. With our efficient services, we at ePromotionz managed to push the site on the top, for all its primary key phrases especially on major search engines like Google, Yahoo and MSN.
| Search | |
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| Search | MSN |
| fixed deposits | # 3 |
| NRI Services | # 1 |
| free money transfer | # 17 |
| home loans india | # 1 |
| India Personal Loans | # 10 |
| nro fixed deposits | # 1 |
| Money to India | # 1 |
| nro savings account | # 1 |
| nre fixed deposits | # 1 |
| nre savings account | # 1 |
| nri fixed deposits | # 3 |
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| online money remittance | # 8 |
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| Money transfers to India | # 1 |
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| savings account in india | # 2 |
| Send money to India | # 3 |
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| Transfer money to India | # 1 |
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| Online Personal Loans India | # 1 |
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| money remittance to india | # 1 |
| Loans for Personal Debt India | # 6 |
| Search | YAHOO |
| NRI Services | # 1 |
| fixed deposits | # 3 |
| demat services | # 2 |
| fixed deposits india | # 8 |
| free money transfer | # 16 |
| home loans india | # 3 |
| India Personal Loan | # 4 |
| India Personal Loans | # 1 |
| Money to India | # 1 |
| nre fixed deposits | # 1 |
| nre savings account | # 1 |
| nri fixed deposits | # 3 |
| nri savings account | # 1 |
| nro fixed deposits | # 1 |
| nro savings account | # 1 |
| online money remittance | # 3 |
| Personal Loan India | # 3 |
| Personal Loans India | # 1 |
| remit money to india | # 1 |
| Send money to India | # 1 |
| sending money to india | # 2 |
| Transfer money to India | # 1 |
| bank account in india | # 8 |
| Easy Personal Loan India | # 7 |
| Easy Personal Loans India | # 3 |
| money remittance to india | # 1 |
| money transfer to india | # 1 |
| savings account in india | # 9 |
| Money transfers to India | # 1 |
| Online Personal Loan India | # 1 |
| Online Personal Loans India | # 1 |
| Personal Loan Online India | # 2 |
| Personal Loans Online India | # 1 |
| Apply for Online Personal Loan India | # 8 |
| Loans for Personal Debt India | # 10 |
